Social Media Strategy
One of my first projects at Pinch Social was developing an organic social media strategy for the Gardiner Shop to increase brand awareness. With it’s host, the Gardiner Museum, as my main account, I came to learn that while the process of making ceramics is messy, the final products and the events around them actually skew high fashion. I took inspiration from that and shifted the shop in a more editorial direction, giving the pieces the setting they deserved.
Gardiner Shop
+1K Followers in Q3 2022
11% Avg. Engagement Rate
Results
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Account Coordination
Content Strategy
Creative Direction
Photoshoot Direction
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I repositioned the Gardiner Shop as more than your average gift shop, presenting it as a boutique retailer with high-quality, one-of-a-kind, handmade items. We did this through the use of editorial inspired studio photography.
I also tested & monitored a variety of content themes to find out what makes this audience tick; Reels featuring artists at work, artist features/profiles, studio product groupings, and in-store photography/Reels.