Social Media Strategy
Gardiner Shop
One of my first projects at Pinch Social was developing an organic social media strategy for the Gardiner Shop to increase brand awareness.
Results:
50K Reach
+1K Followers in Q3 2022
11% Avg. Engagement Rate
Overview:
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Account Coordination
Organic & Paid Social Strategy
Content Strategy & Direction
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Reposition the Gardiner Shop as more than your average museum gift shop - a boutique retailer with high-quality, one-of-a-kind, handmade items - through the use of staged, studio photography.
Test & monitor a variety of content themes to find out what makes this audience tick; Reels featuring artists at work, artist features/profiles, studio product groupings, and in-store photography/Reels.
